JIMI
Amazon advertising and seller operations

Amazon advertising services, run on our own platform

JIMI manages Sponsored Products, Sponsored Brands and Sponsored Display for client seller accounts across NA, EU and FE marketplaces. The day-to-day work runs on AmzForge, the software platform we build and operate, connected to Amazon through the official advertising and selling partner APIs.

AmzForge console overview showing spend, ad sales, ACOS and ROAS for a managed account
AmzForge console, illustrative interface with sample data. Client reporting covers the same fields.
Sponsored Products · Brands · DisplayAdvertising products managed
NA / EU / FEMarketplaces covered
Amazon Ads APIOfficial data access only
Login with AmazonClient-authorised access

What we do

Managed advertising for client seller accounts.

We are an Amazon advertising service provider. Client accounts are authorised through Login with Amazon, and the work runs on AmzForge. Full detail is on the services page.

Sponsored Products

  • Campaigns split by category and match type
  • Separate campaigns for branded and competitor terms
  • Initial bids from category CPC benchmarks
  • Weekly search term review and negatives
  • Daily budget distributed by campaign performance

Sponsored Brands

  • Structure built around brand and collection intent
  • Creative and landing assets coordinated with the client
  • Keywords kept separate from Sponsored Products
  • Placement performance reviewed separately

Sponsored Display

  • In-market and lifestyle audience targeting
  • Complementary and substitute ASIN targeting
  • Defensive coverage on the client's own detail pages
  • Remarketing within the client's eligibility settings

Data and reporting

  • Data via Amazon's official advertising APIs
  • ACOS and ROAS at campaign and targeting level
  • Placement breakdown and top search terms
  • Change log with a reason for each change
  • Monthly report and written review

Full service detail, process, engagement models and FAQ →

The platform behind the service

AmzForge is the software we build, and the reason the service scales.

Every client account we manage runs on the same platform: API-connected data, a review step before any change is applied, and a written change log.

01

Official APIs, not screen scraping

Advertising and seller data comes from Amazon's official APIs under a client-granted authorisation. Access ends when the client revokes it.

02

Recommendation, then review, then execution

The platform prepares recommendations and flags opportunities. A specialist reviews them before anything is applied to a client account.

03

One data model across accounts

Marketplace, currency and attribution differences are normalised, so accounts in different regions can be read the same way.

What AmzForge does, and what is still in development →

How the work is run

A managed service, not a reporting subscription.

01

Weekly operating cycle

Search terms, placement performance and budget pacing are reviewed every week on active accounts. Every change is logged with the reason behind it, so the client can see what was done and why.

02

Changes reviewed before they run

AmzForge prepares recommendations and flags opportunities. Nothing is applied to a client account until an advertising specialist has reviewed it. Structural and budget changes are agreed with the client in advance.

03

One report, one call

A monthly report covers ACOS and ROAS by campaign and targeting, placement splits, top search terms, negatives added, budget utilisation and the change log. It comes with a written review and a call to agree the next period.

How an account is onboarded

Four steps to launch, then a weekly cycle that never stops.

Onboarding flow: authorise, audit, plan, build, then weekly optimisation

What the reporting shows

Two views clients see every month.

ACOS trend after account restructuring
ACOS after restructuring. The first weeks usually carry the highest cost while search term data accumulates.
Budget split by campaign role
Budget allocated by campaign role, then redistributed from campaigns that cap early to campaigns that convert.

Charts on this page are illustrative and use sample data. Figures for a specific client account are reported only to that client.

Our approach

Structure and search terms decide the outcome; bids only follow.

  • Structure before bidding. Bids only behave as intended when campaigns separate products and match types, so account structure is fixed before optimisation starts.
  • Search terms are the source of truth. Decisions come from what customers actually searched for and bought, not from keyword volume estimates.
  • Placement-level bidding. A single blended bid hides the difference between placements that convert and placements that only spend.
  • Automation with human review. AmzForge surfaces opportunities and prepares recommendations; changes applied to a client account are reviewed and approved by our advertising team before execution.

Categories we work in

Home, outdoor and consumer electronics.

Campaign structure and seasonality differ enough between these categories that specialising is worth more than covering everything.

Home

Variable-heavy catalogues where colour and size variants split traffic across child ASINs, and review counts on the parent listing carry weight in conversion.

Outdoor

Strong seasonal demand where the run-up to peak matters more than the peak itself, and budget has to be committed before conversion data is available.

Consumer electronics

Dense competitor keyword coverage and short product cycles, where competitor ASIN targeting and branded term defence carry a larger share of the strategy.

Frequently asked questions

What clients usually ask before an engagement.

Do you work with advertisers other than your own company?

Yes. We provide Amazon advertising management services to client advertisers and seller accounts under written agreements with each client. We also develop AmzForge, the software platform the work runs on.

Do you take ownership of a client advertising account?

No. The advertiser retains full ownership and control of the account. We are authorised as a service provider through Amazon's Login with Amazon flow and can be removed at any time.

How is advertising data accessed?

Only through Amazon's official advertising APIs, and only for accounts that have explicitly authorised our application. Access is limited to advertising operations and reporting.

Are campaign changes made automatically?

No. AmzForge identifies opportunities and prepares recommendations. Changes applied to a client account are reviewed and approved by our advertising team before execution.

Who actually makes changes to our account?

Our advertising team. Recommendations are prepared with AmzForge, reviewed by a specialist, and applied by a member of our team. The client can request approval before any change is applied.

What do you need from us to start?

Authorisation through Login with Amazon, access to the advertising account, the marketplaces and SKUs in scope, and the budget framework you intend to work within. We audit the account before recommending changes.

How often are accounts reviewed?

Search term and budget reviews run weekly on active accounts. Clients receive a monthly performance report with a written review of results and recommendations for the following period.

How are your fees structured?

Either a fixed monthly retainer for continuous management, or a quoted project fee for a defined scope. Terms are agreed in writing per client. See pricing for starting figures.

Scope of work

What is included, and what is explicitly not.

Included in managementAccount audit and restructuring, campaign build, keyword and targeting strategy, bid and placement management, negative keyword triage, budget pacing, search term harvesting, monthly reporting and review.
Coordinated with the clientSponsored Brands creative and landing assets, brand store changes, pricing and promotion calendars, inventory availability affecting bids.
Not includedListing creation, A+ content production, photography or video, Amazon account health and policy appeals, and DSP programme management, unless separately agreed in writing.
Requires client actionGranting authorisation through Login with Amazon, approving the campaign plan and budget framework, and supplying advertising budget and payment method.

Company

The registered entity, and how to reach it.

Registered entity
Legal nameGUANGDONG JIMI INTELLIGENT TECHNOLOGY CO., LIMITED
Credit code91442000MA5116KG7H
CountryChina

Room 2410, Qijiang No. 1, No. 1 Zhongshan 2nd Road, Shiqi District, Zhongshan City, Guangdong Province, China

Contact
Phone+86 138 2272 1206
Websitewww.jimiyoupin.com
ProductsAdvertising services, AmzForge platform
MarketplacesNA / EU / FE
Email us